BBCNEWS The Media Show June 4, 2024 01:41:00
That they would normally be nervous on the main channels, what would you put on itvx that you would normally not put on? certain genres in drama, you may have darker stories, i dont know, horror, sci—fi. itv does not do these. it is a mainstream broadcaster based on advertising revenue and you need volume, and you need massive reach and you want to reach as many people as you possibly can all the time, and that limits to a certain degree what you can do. there are wonderful programmes that are...
Source: archive.org