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Mardi Gras 2021: How brands are showing their support
The annual festival is a celebration of diversity and brands can play an important role in showing their support in the wider community
In 2020, political division and instability shocked the world. It came in a year with protests and a new movement for racial equality, all while the world grappled with the coronavirus pandemic.
The events of last year have thrown the role of brands into sharp relief as many people looked to them for their support and leadership on these health, social, racial and progressive crises.
In this climate of heightened awareness, Mardi Gras stands out as both a celebration and a reminder of the importance of progressive movements. In 2021 and beyond social and political change will continue and perhaps Mardi Gras is the example of celebrating tolerance and diversity in these times.