However, as planting scores of trees and ensuring they survive was difficult in a city like Kolkata,
Clan Earth partnered with Eden Reforestation Projects, one of the oldest non-profit organisations focussed on rebuilding deforested areas across the world.
At the end of every quarter, Clan Earth dedicates a part of their revenue to plant trees based on their sales record.
Eden Reforestation works with local people in about 67 countries, thus ensuring the plantation work is not invasive to the local environment.
With the sale of over 300 bags, the startup has planted more than 1,500 trees so far.
“All products and processes are sustainable. I don’t believe you can have something based on petroleum and then have a CSR wing that does sustainability not as a new company at least,” says Priyanka, who started transitioning to a zero-waste lifestyle in 2018.