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USA – The millions of viewers around the world who tuned into ABC’s broadcast of New Years Rockin Eve with Ryan Seacrest, enjoyed all the familia

Catching up on the big takeaways for marketers from the Google Marketing Livestream 2021 event.

Ballymoney man Iain McAfee is celebrating turning 50 by fundraising for injured and limbless military veterans. Thursday, 20th May 2021, 12:31 pm Iain will turn 50 on May 29, and after coming across armed forces charity Blesma The Limbless Veterans through his work, he was inspired to raise funds for the cause. Inspiration for his milestone celebrations came from his habit of daily lockdown walks to support both his physical and mental health and he is hoping to raise £500 for the charity. Iai...

PHOTO: shutterstock Historically, companies have relied on surveys using open-ended and multiple choice questions to get customer feedback, with some larger companies using focus groups or one-on-one interviews, said Vivek Astvansh, assistant professor of marketing at the Kelley School of Business at Indiana University. While these methods are still in use, a broader trend is underfoot to derive customer feedback from other sources, including social media posts, reviews and more. Large enterpr...

PHOTO: Patrick Schneider AR-based product visualization can be used to deliver interactive advertising experiences that connect with customers on a deeper level than traditional advertising. Opportunities are available for marketers to connect with potential customers using technology that allows customers to try out products from the safety and comfort of their own homes. Without the limitations of more mainstream advertising models, has augmented reality finally come of age for marketing? AR...