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This is the largest public renewable electricity commitment ever made by a Canadian brewer
Through this long-term Virtual Power Purchase Agreement (VPPA), Budweiser is purchasing 51% of the electricity generated from Capital Power s 75-megawatt Enchant Solar facility in Taber, Alberta
Beginning in 2022, the Renewable Energy Certificates (RECs) from this partnership, will cover all of the electricity needed to brew Budweiser in Canada and will result in the early achievement of Labatt s 100% renewable purchased electricity goal by 2025
TORONTO, April 19, 2021 /CNW/ - Today, Canada s best-selling beer brand, Budweiser announced a virtual power purchase agreement (VPPA) with Capital Power, a leading player in state-of-the-art energy sustainability. The agreement includes approximately 51% of the electricity generated by a new solar facility in Taber, Alberta. Of Budweiser s contracted electricity, approximately one-quarter will be bundled with project-generated RECs directl
As it turns out, the two had remained friends and even opened the note together!
Now, are you confused by the contents of the message? Why would this person only write the word Wassup ?
The catchphrase Wassup?! became incredibly popular in the early 2000s when Budweiser created an advertisement that featured a group of friends talking on the phone while enjoying a beer.
The original ad (seen below) was actually based on a short film, True , that was created by Charles Stone III and after making its way around the film festival circuit, it caught the attention of some important people at Budweiser, who signed Stone and so the Wassup?! campaign was born.