Page 14 - Budweiser Zero News Today

This year, marketing options for Dry January were a lot more limited than in previous years. But that didnt stop brands being creative. Ed Brown of YesMore drinks marketing agency takes a look at some of the campaigns. In comparison to 2020 the well is positively...ahem, dry. In years gone by we’ve seen London buses with full makeovers ​and entirely alcohol-free pubs open​ just to celebrate a month without drinking. However in the year+ of social distancing, op...

Nonalcoholic beer sales growing. Is it finally ready to take off? Josh Noel, Chicago Tribune © Terrence Antonio James / Chicago Tribune/Terrence Antonio James / Chicago Tribune Great Central Brewing Company in Chicago performs a canning run of Big Drop Pine Trail Pale Ale, a nonalcoholic ale by the British brand, on Jan. 13. The aha moment happened over dinner. Like many beer drinkers, I had long sneered at the idea of nonalcoholic beer, always returning to a simple question:...

Nonalcoholic beer has lived on the fringes of beer drinking, but interest in health and wellness and a flurry of new options may push it forward.

Dive Brief: Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. This months rollout of Truly Iced Tea Hard Seltzer follows the brands introduction of Truly Lemonade hard seltzer last year, per an announcement. As part of the "Try January" campaign, Truly created a microsite to give away branded merchandise including hats, sweatshirts, koozies and fanny packs to the first 900 responde...

0 votes Budweiser Zero, Budweiser’s first zero-alcohol brew, launched a new campaign, Team Zero, to support consumers through Dry January. Dry January is an opportunity to start the year by taking on new goals, challenges and ambitions, but is never easy to do alone. This year, a group of coaches and athletes from the US, UK and Canada, known as Team Zero, are rallying together to keep each other motivated and encourage consumers along their Dry January journey. This is Budweiser’s unique...

“Starting off 2021 strong by joining #TeamZero,” St-Pierre announced. While it’s unlikely many people are going to be rushing to pick up a case of non-alcoholic beer in 2020—one of the most challenging and alcohol-sodden years in human history—this is definitely a lucrative deal for St-Pierre. When it comes to beer sponsorships, it doesn’t get much bigger than Budweiser. As we covered, however, many fans are likely to be disappointed by the MMA legend’s announcement. Naive as it m...

Fox News Flash top headlines are here. Check out whats clicking on Foxnews.com. For anyone who loves the taste of a crisp and hoppy IPA but needs to cut back on beer, Brooklyn Brewery is ready. The New York-based brewer is launching a new alcohol-free beer just in time for Dry January, the month when many people stop drinking alcohol for health or other reasons. Brooklyn’s new non-alcoholic offering is Special Effects IPA, which it says “tastes exactly like a regular beer” but without alc...

Give your mocktail a makeover with these no-alcohol distilled spirits Published December 16, 2020 Bookmark Plan your weekend with our Good Taste newsletter, offering wine advice and reviews, recipes, restaurant news and more. today. The growing interest in mixed drinks made without alcohol has spawned an array of toxin-free beverages that offer more sophistication than a soft drink, cranberry and soda or Shirley Temple. Commonly called mocktails, non-alcoholic mixed drinks continue to be ...