Never trade attention for trust!
As a business owner, manager or marketer, you face many tough decisions as it relates to driving growth and return on investment. The Marketing playground especially in the online world, has become more crowded which means a noisy playground populated with my many brands fighting for the audience’s attention. In this fight for attention, are you paying attention to your ‘Share of Voice’ (SOV) or are you just shouting by …
University Of South Australia Bass Institute For Marketing Science Professor Byron Sharp Ehrenberg Bass Institute Marketing Science South Australia
Source: searchlight.vc