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December 21, 2022
Lego A/S has been steadily increasing its products for adults since 2020.
December 21, 2022
Industry experts and toymakers from Mattelโs American Girl and Build-a-Bear say their new adult customers are here to stay and are creating new products, services, and websites with this clientele in mind.
December 20, 2022
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022
December 20, 2022
Long before the pandemic, many adults turned to toys from Legos to collectible items to tap into their inner childhood for comfort.
December 20, 2022
Toymakers from Mattelโs American Girl and Build-a-Bear are creating new products, services, and websites aimed at adult audiences. Among the popular toys for adults are Star Wars and Harry Potter-themed Lego sets and action figures.
December 20, 2022
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022
December 20, 2022
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022
December 20, 2022
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022
December 20, 2022
Ages 18 and older represented 14% of U.S. toy industry sales for the 12 months ending September 2022
December 20, 2022
Since the pandemic, Elizabeth Hulanick has turned to toys from her childhood to relieve stress. She and her co-workers chip in to buy Legos at Target and