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Build a business, not an audience

Build a business, not an audience If you’re reading this, I’m pretty sure you’ve seen the following pattern over and over again: Creative nonfiction pioneer John McPhee distilled decades of experience and first-hand learnings in a series of essays. (The best of them are now available in a book called “Draft No. 4”.) A savvy entrepreneur repackages the advice in a $1000+ cohort-based course. Someone takes the course and summarizes what he learned. People on Twitter start...
Sean Blanda Paul Graham Elon Musk John Mcphee Creative World Bullshit Industrial

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