Amazon launches $1.2 mobile Prime Video plan in India
Amazon is doubling down on one of the biggest strengths of its Prime Video streaming service: aggressive pricing.
The e-commerce giant on Wednesday launched Prime Video Mobile Edition, an even more affordable tier of the on-demand video streaming service now also bundling some mobile data.
Prime Video Mobile Edition, for which Amazon has partnered with Indian telecom network Airtel, will feature 28-day mobile-only, single-user, standard definition (SD) access to customers in India for Rs 89 ($1.22). This tier will include 6GB of mobile data that customers can consume during the subscription period. There’s also a slightly expensive plan for Prime Video Mobile Edition that will charge customers Rs 299 but will offer 1.5GB mobile data for each day of the subscription. To anyone who subscribes to Prime Video Mobile Edition, Amazon says it will pick the tab for the first month.