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PR: rfxcel and Digimarc partner to innovate and improve digital supply chain capabilities
rfxcel, the global leader in digital supply chain traceability solutions, and the Digimarc Corporation (Nasdaq: DMRC), a provider of software and services for automatic identification, today announced a partnership to provide a robust digital supply chain solution for track and trace, brand protection, personalized consumer engagement, and sustainability.
The partnership will leverage the Digimarc Platform, featuring Digimarc Barcode, in support of rfxcel’s signature Traceability System (rTS) and Mobile Traceability app.
Digimarc Barcode is a proprietary method for imperceptibly enhancing packaging, labels, corrugate, and other materials with data that can be detected by devices such as phones, computers, barcode scanners, and high-speed inspection systems. Data is redundantly applied across an entire product package or label, for example, dramatically increasing scanning speed and success