Buy Side Programmatic News Today

NEW YORK, May 06, 2024 -- AdTheorent Holding Company, Inc. , a machine learning pioneer delivering measurable value for programmatic advertisers, today announced the expiration of...

NEW YORK, May 06, 2024 (GLOBE NEWSWIRE) -- AdTheorent Holding Company, Inc. (“AdTheorent” or the “Company”) (Nasdaq: ADTH), a machine learning pioneer...

Combined Company Will Connect the Programmatic and TV Ecosystems, Unifying Audience-Based and Performance-Focused Advertising for Buyers and Sellers NEW YORK, April 1, 2024 /PRNewswire/ --...

NEW YORK, Feb. 28, 2024 -- AdTheorent Holding Company, Inc. , a machine learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic...

AdTheorent utilizes precise location data for visitation modeling, location-based targeting, and deterministic measurement NEW YORK, Feb. 27, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. ,...

Added In-flight metrics will further enhance campaign performance NEW YORK, Jan. 16, 2024 /PRNewswire/ -- AdTheorent Holding Company, Inc. , a machine-learning pioneer and industry leader using...

AdTheorent Holding Company, Inc. , a machine-learning pioneer and industry leader using privacy-forward solutions to deliver measurable value for programmatic advertisers, and Adelaide, the leader in attention-based media quality measurement, today...

Partnership strengthens an already robust supply path optimization strategy designed to ensure high-quality impressions, cost savings, performance and scale for programmatic advertisers NEW YORK,...

AdTheorent to Present at the Needham Growth Conference

/PRNewswire/ -- AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine-learning pioneer and industry leader using privacy-forward solutions to deliver...