Ajay Devgn s Bholaa likely to end second week with ₹70 crore box office collections, while Aditya Roy Kapur s Gumraah made only ₹4.90 crore. Box office collections in Hindi film industry estimated at around ?850 crore in last quarter with footfalls down by 30-40% compared to pre-Covid days. Shah Rukh Khan s Pathaan was the sole hit of the season, while Akshay Kumar s Selfiee and Kartik Aaryan s Shehzada were failures. Ranbir Kapoor s Tu Jhoothi Main Makkaar attracted primarily urban, multiplex audiences. In the south, only two profitable films were released for Pongal in January.