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Netflix Chronicles Byron Bayâs âHot Instagrammers.â Will Paradise Survive?
Tensions between protecting and capitalizing on the image of the famous Australian beach town have exploded over a new reality show.
The beer garden at the Byron Bay Beach Hotel. Netflix has announced plans for a reality show, âByron Baes,â that will follow âhot Instagrammers living their best livesâ in Byron Bay, Australia.
May 1, 2021, 2:59 p.m. ET
BYRON BAY, Australia â The moral quandaries of life as an Instagram influencer in the famously idyllic town of Byron Bay are not lost on Ruby Tuesday Matthews.
Ms. Matthews, 27, peddles more than vegan moisturizers, probiotic powders and conflict-free diamonds to her 228,000 followers. She is also selling an enviable lifestyle set against the backdrop of her Australian hometownâs crystalline coves and umbrellaed poolsides.
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