Page 8 - Byron Sharp News Today

The 12 Marketing Books of Christmas Dont miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth.

Cognitive dissonance, conmen and cults: The ways marketers delude themselves Whether it’s the efficacy of brand purpose or the belief consumers are all socially liberal, we’re too easily lulled into marketing ‘cults’ that stop us seeing the world as it is. A most distinct memory of my first job as a clueless marketing assistant was the day I was thrown a set of keys to a well-used blue van. Said blue van was weighed down with boxes of jams and marmalades, and my boss told me to drive th...

linkedin Airbnb was the talk of the travel industry this week as it went public after delaying its first attempt at an IPO in early 2020 amidst the travel restrictions that Covid had imposed on the world. But despite the reduced demand for global travel, there was no sign of any reduction in demand for Airbnbs stock, as trading opened at $146 per share, valuing the company at ~US$85 billion—roughly 110% higher than where the investment banks had priced it. This price values Airbnb at nearly ...

JoAnne Klimovich Harrop | Tribune-Review The Ice Rink at PPG Place, in Downtown Pittsburgh, is open with adjusted capacity in light of Gov. Tom Wolf’s orders announced Dec. 10.   TribLIVEs Daily and Weekly email newsletters deliver the news you want and information you need, right to your inbox. The Rink at PPG Place in Downtown Pittsburgh plans to stay open, but with capacity changes, in light of Gov. Tom Wolf’s new pandemic restrictions. Outdoor gatherings are limited to 50 people. “T...

Review of 2020: Boom time for digital consumption As part of Campaigns Not Normal series of essays about 2020, we examine how bricks-and-mortar-based businesses have suffered, while ecommerce, social media and streaming services have hit the boom time as people have been forced to stay at home. by Omar Oakes Free email bulletins