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Featuring beaches, babes, beers, betting and a little bit of burlesque, Sydneys tourism promotion in 1982 was gauche and sexist.

When the Australian TV ad dropped, it featured hot sheilas in bikinis, cliched shots of the Harbour Bridge and Opera House and even a bloke in a cork hat.

Cornell was new to film producing when he and Hogan went to Kakadu for the shoot after raising the $8 million budget through private investors, including rock singer Michael Hutchence and leading cricketers, under the country’s tax incentives at the time. “It’s gunna be good,” he told visiting journalists with a showman’s confidence. He was right. Director Peter Faiman’s comedy about outback adventurer Mick Dundee took a triumphant $US328 million around the world. The only film to s...

Trends and Insight 15 Add to collection Creatives from Australia take a trip down memory lane as they tell LBB’s Natasha Patel about their favourite campaigns from yesteryear and just what they love so much about them Nothing says nostalgia more than re-watching a clip on the TV that struck you as so relevant at some point in your youth. And, being in the creative business now seemed as good a time as any to ask a handful of Australian creatives to take us back to their younger days with the...