Comcast will tweak 'Best-in-Home' Wi-Fi claim
Discontinue its "Roommate" (also referred to as "Living with AT&T") commercial; and Discontinue its "Best In-Home WiFi Experience" claim or modify it to refer to the specific attributes for which it can support a superiority claim. The advertising at issue had been challenged by AT&T Services, Inc. before BBB National Programs National Advertising Division (NAD). Following NADs decision (Case No. 6417), Comcast appealed, and AT&T cross-appealed, certain NAD findings and recommendations. Comca...
National Advertising Review Board T Services Inc National Program Advertising Division Comcast Cable Communications National Programs Gin Home Wifi
Source: lightreading.com