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We dropped 20,000 coffees to frontline staff : How this Kerry events company used tech to give back

Elite Event Management organises mass participation sports events. By Vodafone Friday 5 Feb 2021, 2:18 PM Feb 5th 2021, 2:18 PM 16,918 Views 1 Comment Image: Oliver Kirwan/Elite Event Management Image: Oliver Kirwan/Elite Event Management “RATHER THAN LITERALLY closing the door and turning off the lights, we decided that we had to do something about this.” When it was announced last March that the country was going into a full lockdown, the team at Elite Event Management knew it meant their business would suffer.  The company, which organises mass participation sports events, was set to have its biggest year in 2020. Instead, Oliver Kirwan, Director of Elite Event Management and founder of a new fitness app called Hotfoot, found himself having to think on his feet and diversify into a whole new industry.

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