will be counter productive. everybody agrees we need to tackle obesity in the population and in particular amongst children. the real debate should be about what measures will be effective. the industry has cooperated with the government on a never before seen scale in terms of reformulation. the irony of these proposals is that if enacted they will actually make it impossible for businesses to advertise the products which the government approves. the government says it hopes the measures will wipe billions off of the national calorie count, with the new rules planned to be in place by the end of next year. sarah campbell, bbc news. let s get more reaction to the news that the government is to impose a ban on tv adverts forjunk food before 9 o clock at night. i m joined by caroline cerny, the alliance lead at the obesity health alliance. good afternoon. quickly explain what you do? we
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