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Hershey: Digital Print Campaign Celebrates Women

Hershey Celebrates International Women s Day with Digital Print Campaign At Hershey Brazil, the #HerSheGallery transforms a chocolate bar wrapper into a celebration of women, as Hershey once again uses a digital print campaign to mark International Women s Day. Apr 26th, 2021 Coincident with the last two March 8 International Women’s Days, Hershey Brazil has been actively leveraging the power of digital printing in a campaign that uses chocolate bar packaging to promote and value female talent. Partnering with Hershey in developing the campaign is agency BETC Sao Paulo. Hershey Brazil has capitalized on digital printing of flexible film as a way of celebrating female talent during International Women’s Day.

Hershey: Digital Print Campaign Celebrates Women