As part of our International Women’s Day 2024 coverage, we speak to the CEO of McCann Worldgroup Japan who opens up about her sometimes-arduous journey to becoming a senior leader in a male-dominated market.
TBWAMalaysia has appointed Yee Wai Khuen as its new chief creative officer, further deepening its commitment to delivering total brand experience solutions to its clients.
If there is one thing that agencies love, it is a good scorecard.
Green is good. Unless everything is green, that can be bad. Red is really bad. Yellow is okay, but too much yellow is almost worse than red.
As the conversation around diversity has rightfully gained momentum, many organisations have tackled this in the same way we do everything with a good scorecard.
Discrimination and inequality undoubtedly exist in some parts of the advertising, media and marketing industry and need to be addressed. Diversity and inclusion is complex and nuanced, and can be hard to unequivocally capture on a scorecard. And as an industry, while we may start with gender and race diversity, it is crucial that we go beyond more visual identifiers to include other underrepresented groups.