Detailed text transcripts for TV channel - MSNBC - 20130812:16:38:00
Of social media that truly came into its own in 2012 and will become more significant as we go forward. >> dan, i want to ask you about data mining and the campaign process. one of the things we talked about on the show is polling and t the preponderance of polling. how do you think that the role of pollsters and data crunching is changed for 2016? >> its two ways, alex. one is simply, it clearly has a huge effect on our business. coverage of campaigns is more driven by polls than it used to be....
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