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The 7 benefits of joining first-party data with addressable TV

Brand leaders at Boots and Mars explained the power of the marriage of first-party data and addressable TV…

United kingdomOliver shayerSamira ebrahimChris roseCampaign tv ad summitMars petcare

Consumers don t care about YouTube vs TV, so why does the industry?

We are in a golden age for TV content, regardless of which channel or platform it comes from. It's time for the industry to make the way we plan, buy and measure TV and video content more integrated.

City ofUnited kingdomDavid tennantGraeme adamsCampaign tv ad summitSky sportsWorld cupYoutube festivalZach jordanArsenal fan

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