Can Data Normalisation Fix News Today

Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantles Laura Florence to Fuse Medias Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardising the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, its easier said than done.