Can Data Normalization Fix FAST?
Arguably, the two biggest challenges in the FAST ecosystem are managing the ad experience and delivering ROI for the brands that support the platform. Experts, from Fremantles Laura Florence to Fuse Medias Patrick Courtney to Media Cartographer Evan Shapiro, agree that standardizing the data they collect and delivering on the promise of programmatic advertising is the key to making it all work. But as this clip from Streaming Media Connect 2024 reveals, its easier said than done.
United Kingdom United States Vevo Bethany Atchison Magellantv James Lauzun Paul Erickson Revry Lashawn Mcghee
Source: streamingmedia.com