The Bharatiya Janata Party (BJP) has reportedly invited advertising agencies to pitch for its advertising business in the lead-up to the 2024 elections. Thirteen agencies, including Ogilvy and McCann Worldgroup, participated in the creative pitch, with a second round scheduled for February 6. In the 2014 elections, Ogilvy's sister agency, Soho Square, handled the 'Ab Ki Baar Modi Sarkar' campaign. In 2019, the campaign continued with taglines such as 'Fir Ek Baar Modi Sarkar' and 'Modi Hai Toh Mumkin Hai.' The BJP appears keen to secure effective advertising support as it heads into the upcoming elections.
The Bharatiya Janata Party (BJP) has reportedly invited advertising agencies to pitch for its advertising business in the lead-up to the 2024 elections. Thirteen agencies, including Ogilvy and McCann Worldgroup, participated in the creative pitch, with a second round scheduled for February 6. In the 2014 elections, Ogilvy's sister agency, Soho Square, handled the 'Ab Ki Baar Modi Sarkar' campaign. In 2019, the campaign continued with taglines such as 'Fir Ek Baar Modi Sarkar' and 'Modi Hai Toh Mumkin Hai.' The BJP appears keen to secure effective advertising support as it heads into the upcoming elections.
Jones Soda's enhanced AR labels, paper straws/cups no better than plastic, Amcor's AmFiber paper, PepsiCo's paper multipacks, EU's tethered caps, explicit snack
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He took over a storied but struggling agency, McCann Erickson, in the early ’80s and pushed it to become the biggest in the world, with a foot in 99 countries.
You try chugging an entire Coca-Cola without belching.
Coca-Cola’s iconic 1980 Super Bowl commercial starring "Mean" Joe Greene, the then-defensive tackle for the Pittsburgh Steelers, might be one of the most memorable ads ever aired during the Big Game. But the commercial — officially titled "Hey Kid, Catch!" — wasn’t too much of a gas to film. "Mean" Joe Greene, a longtime defensive tackle with the Pittsburgh Steelers and the star of Coca-Cola's 1980 Super Bowl commercial, had once said that drinking all those bottles of Coke left him with a (predictable) problem. (Ross Lewis/Getty Images)
Greene himself admitted as much in a 1992 interview, in which he claimed he drank 24 Cokes during one day of filming, finishing each bottle in just a few gulps.