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P A Chamber announces relocation and business award finalists

Councillors hope to improve P A s image through $50,000 storytelling campaign

Prince Albert City Council is looking to pay up to $50,000 for a social media marketing campaign that will tell positive stories about Prince Albert. Councillors voted 5-4 to put the project out to tender during Thursday’s budget deliberations, against the recommendation of their communications manager who advised a similar initiative could be carried out by her office at no additional cost to taxpayers. Coun. Ted Zurakowski was one of the most vocal advocates of the plan, kicking off discussions Thursday by saying through no fault of its busy communication department, the City had failed to do enough to promote good news about Prince Albert. A new “positive storytelling strategy” would be a major economic driver, benefitting businesses in the city, he said.

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