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The Beauty Trends Leading Us Into the Future Shondaland 3 hrs ago Sharon Brandwein © Amber Hawkins This year is seeing a crop of new trends emerging in the beauty industry that could shape the state of makeup for decades to come. We need beauty it lifts our spirits, revitalizes our imaginations, and soothes us. Beauty, both internal and external, can be a healing force in our lives, so we’re bringing you a series of stories that examine the ever-changing role of beauty in our personal lives and in society, and how this impacts us individually and collectively. Based on archaeological evidence, we know that makeup was first used by the Sumerians as far back as 5,000 years ago. Ancient civilizations, however, used makeup in a far more practical way, often utilizing it to delineate social statuses and professions, and sometimes it was even used as a show of piety. It was only during Roman times that makeup gained a new purpose: to enhance one’s beaut

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