Jamie Biesiada
Jen Campbell Boles, owner of Explore More Family Travel in Cornelius, N.C., opened her business in 2019. Then the pandemic hit, and brands everywhere, including in the travel industry, turned to virtual events to help connect with current and prospective customers.
Boles worried that, unlike her more established peers, she didn t have the client base to draw in crowds for her own virtual events. So she got creative.
One of her friends, Cari Clark Phelps, owns Clark Creative Communications and Salacia Salts. The two have traveled around the world together, and even worked together a bit in the past; with her Clark Creative hat on, Phelps had helped Boles with her travel agency s logo. But Boles saw the potential for a larger collaboration during the pandemic, this time with Phelps retail operation, Salacia Salts.