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Influencers are often associated with the worst parts of social media, but they've also given birth to a multi-billion dollar global industry and shaped the way we present ourselves online.

United statesUnited kingdomMaddie lymburnerEmily hundNora youngSophie bishopEmma chamberlainKim kardashianUniversity of sheffieldFrench parliamentCarina romano princeton universityNational ian hanomansingSport committee inquiry on influencer cultureInfluencer industryPrinceton university pressSocial media