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It s a long and lasting relationship : Foxtel shrugs off Seven scoring digital rights for AFL as new campaign launches
mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
Kayo and ESPN launch campaign In The Paint ahead of NBA Playoffs
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NRL star Luke Keary seeks the latest Kayo housemate in TikTok challenge
March 12, 2021 9:24
Kayo has leveraged the duet function on TikTok to help NRL player Luke Keary find a housemate.
The duet functions enables TikTok users to build upon an existing video by recording their own original as it plays alongside. The #KayoHousemate challenge sees Keary, a five-eighth for the Sydney Roosters, asks a series of housemate interview questions in the original video and invites sports fans to interact with him.
By taking up the challenge, fans have the chance to win a 12-month subscription to the sports streaming service.
Kayo and ESPN drive emotional engagement for Super Bowl LV
January 28, 2021 10:50
In the lead up to Super Bowl LV, sports streaming service Kayo and ESPN have launched an AR-driven campaign that will take NFL fans behind the scenes of quarterbacks Tom Brady, Patrick Mahomes and Russell Wilson’s stories of success.
Created by Now We Collide the interactive out-of-home (OOH) ads aim to drive emotional engagement and interest in the Super Bowl. Leading the OOH component are two street murals designed by sports artist Lee Olson and painted by graffiti artist Reubszz.
Scanning the QR codes on the OOH ads will reveal the video content featuring the quarterbacks. Digital and social is also supporting the campaign.