Campaign Brief Asia asked Leo Burnett Group Manila's Raoul Panes, Carl Urgino and Judy Buenviaje-Medina to reflect on the collaborative creative culture that gave rise to the McDonald's 'Unbranded Menu' campaign, which recently won Grand Prix of the Year at MAD STARS.
McDonald’s innovative campaign that celebrates food and gaming, ‘Unbranded Menu,’ continues its winning streak, this time in the regional awards circuit. At the recently concluded judging for Spikes Asia, the work won a Grand Prix, 2 Golds, and a Silver – the most an agency from the Philippines has