a lot of our democratic friends made a big deal about cambridge analytica may work with president trump, i want to ask mr. zuckerberg today about this statement that was made by somebody come up miss carol davidson from president obama s election campaign 2012. this is what she says. she ran media analytics the president. she said facebook was very candid, that they allowed us to do things they wouldn t have allowed someone else to do because they were on our side. i wanted to ask if there was an accurate statement, but i ran out of time. tucker: finally, the congress would have really uniquely the ability to get this under control, too much power is vested in one company and their enemies of the first amendment. i know we public instantly to regular eight things, but do you think we are approaching a point where for the good of the public, that may need to be
supposed to go to my neighbor, this is not my mail. he put it in the wrong box. and i guess there s some ethics question there about how long you stare at it before you put it back. so did the sanders campaign stare too long? it s not their fault, you opened it, you noticed it, at some point they might have looked a little bit longer than maybe ethically they should have, but it s certainly not their fault and i don t think you can cut them off from access, despite the fact that i support hillary clinton. carol, thank you for being with us. today s fight comes as a new poll shows a tight race in new hampshire. joining me now, mark murray. what are the numbers? the numbers show that bernie sanders is ahead, although within the margin of error. 48-42. and that s been pretty consistent in the new hampshire contest.
steve, thanks so much. i want to go over here and check in with carol davidson, vice president at political technology at rem track, she previously served as director of data integration and media analytics on the obama 2012 campaign. she s over here on the set. nice to see you. we heard so much detail out of the sanders campaign in terms of what went wrong. he talked about walking through an open front door of a house and checking things out and seeing if the side door was open. we re all trying to understand the data system. can you help us in very laymen s terms. everybody shares the same pool of data, to some extent. to some extent. the voter file, what i determined your attributes, might be custom to a specific campaign. so if you are registered to vote, you re in the voter file, and both campaigns are aware of
that s where we put the analysts. she was the director of integration and media targeting for the obama campaign. the hard-core analysts were in that room, for multiple reasons. this was our more top secret work, right you? don t want people to come by and see what was on the screens. we didn t want people to know that the group even existed. the tech team worked algorithms to determine who the persuadable voters were. carol davidson figured out how to get the message to those specific voters. she developed something called the optimizer, which showed her what television shows the persuadables were watching and when. this was sole by some of your cable companies. we were able to get the data from our vendor and ingest it into the system and compare it to the voter fileidate amount of people find this creepy about this much data being out there
headquarters in chicago. what was the cave? the cave is where we put the analysts. carol davidson, director of integration and media. hard core analysts in the cave, more top-secret room. you don t want people to see on the screens of everyone, and during the election, we didn t really want people to know that the group even existed. the president s tech teams worked algorhythms to see who was persuadable and carol developed something called the optimizer, what television shows the persuadables were watching and when. this was sold by some of your cable companies. we were able to get the data from vendors, ingest it into the system and pair that data to the