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Fast-fashion upstarts are using Shein's own strategies against it

The new crop of rivals is just one of Shein’s many current headaches.

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Shein's U.S. distribution plan squeezes fashion firm, its rivals

Fast-fashion juggernaut Shein has managed to hook hordes of Gen Z shoppers in the U.S. despite a key business disadvantage: It has typically offered e-commerce delivery windows of 10 to 15 days that are easily bested by its competitors.

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Shein's U.S. Expansion Adds Pressure for Fast-Fashion Competitors

Fast-fashion juggernaut Shein is establishing distribution centers in the Midwest and California

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Shein's US Expansion Adds Pressure for Its Fast Fashion Competitors

Shein's US Expansion Adds Pressure for Its Fast Fashion Competitors
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