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Page 7 - Caroline Gulliver News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Fast-fashion upstarts are using Shein s own strategies against it

Shein s U S distribution plan squeezes fashion firm, its rivals

Fast-fashion juggernaut Shein has managed to hook hordes of Gen Z shoppers in the U.S. despite a key business disadvantage: It has typically offered e-commerce delivery windows of 10 to 15 days that are easily bested by its competitors.

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