Feminine Hygiene Issue: Deep Bajaj, the founder and CEO of Sirona Hygiene Private Limited, better known by his brand name PeeBuddy, has previously won the social entrepreneur of the year award. Sirona Hygiene strives to address the issues women face with intimate and menstrual hygiene through the development of cutting-edge products like the stand-to-pee, menstrual cups, period pain relief patches, etc.