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Sugar Cosmetics' Sweet, Sweet Rise to the Top. A Case Study From IIM Ahmedabad – PaGaLGuY

With a total market size of more than US$6 billion, India is one of the world’s largest cosmetic marketplaces. Foreign corporations dominate the Indian cosmetics sector, with the top ten players accounting for about 90% of the market. Another intriguing trend is the substantial increase expected over the next five years and the growing importance
United States Tamil Nadu Anmol Rodriguez Kaushik Mukherjee Vineeta Singh Kaushik Mukherji

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