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Forgetting the M in MVP: Are founders launching in a lean way?

Forgetting the M in MVP: Are founders launching in a lean way? Leen Ashqar is a senior associate at Propeller, an early-stage venture capital firm based in Amman, Jordan As an active pre-seed and seed investor for the past four years, we have met a fair share of founders during the early days of their journeys. During that phase, the sole focus of founders is to figure out if they’re building something of real value for their customers. After hundreds of interactions, we have come to notice that very few founders are launching products in a lean way. Way too often we see entrepreneurs going straight into building product without doing enough ‘discovery’; that is, without spending sufficient time getting to know their customers, their motivations, their desires, and their pain points.

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