Page 2 - Cask Marque News Today

J D Wetherspoon total sales grow by 8.1% in the year to date

Beer quality assessor Cask Marque has introduced a pub cellar star rating to help improve the standard of cask ale served in Britain's pubs.

An area guide for the village of Bricket Wood, providing information about local amenities, schools and transport.

The government could save beer and pubs by addressing margins and investing back in the sector, according to industry veteran John Keeling.

Pete Brown has told an audience of beer experts customers see cask beer as a premium product and say it should be priced as high as any ‘premium lager’ at the bar.

The businesses behind marketing cask ale could learn from beer brands like Madri, according to beer writer and author Pete Brown.

Wadworth chairman and former EI Group CEO Simon Townsend believes the cask market may have to shrink to become more “special” and ensure its quality is perfect with every serve.

Fans of beer have started to share what they love about cask ale, with flavour and the appeal of a freshly-poured pint noted as attributes.

Fuller’s, Wadworth and Cheshire Cat have all been backing Cask Ale Week, which ends on Sunday 1 October so pubs must make the most of the final weekend.

Cask Ale Weekhad a rocky start after a marketing move by cask quality assessor Cask Marque contributed to its image being questioned.