Detailed text transcripts for TV channel - MSNBC - 20180709:01:47:00
To target another audience. >> heres an interesting fact. a huge percentage of deodorant for guys is bought by women, its bought by moms, its bought by girlfriends, bought by wives. then it was actually our client who really wanted us to consider doing a campaign targeting women. >> they drew up a plan. but it all hinged on finding a leading man who could pull off the subversion they were aiming for. >> isaiah mustafa is a former nfl football player, not a hugely successful one. he came to a cas...
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