Popular fast-casual plant-based chain By Chloe is back, but with a new name–Beatnic. Following the restaurant’s bankruptcy and reorganization, the company s new owners took the reigns to rescue the vegan fast-food staple from complete closure. The company s new owners revealed to
Fortune that its new name is a reference to its original location in Greenwich Village and its relationship with the Beatnick movement.
Originally founded by plant-based chef Chloe Coscarelli and Samantha Wasser in 2015, the popular chain shaped the vegan fast-casual scene across New York, Massachusetts, and Rhode Island. The fast-casual restaurant grew to 14 locations spanning across the three states, but due to financial hardship caused by the COVID-19 shutdown, the company was reduced to 10 locations.
NYC Vegan Chain By Chloe Rebrands as Beatnic
eater.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eater.com Daily Mail and Mail on Sunday newspapers.
By Chloe announces new name: Beatnic
nrn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from nrn.com Daily Mail and Mail on Sunday newspapers.
By Chloe s London restaurants running as usual after US company files for bankruptcy By Chloe UK’s London restaurants are unaffected by US company By Chloe filing for bankruptcy and will re-open as soon as restrictions allow, say the company.
The vegan restaurant brand operates four London locations in the capital, in Covent Garden, Oxford Circus, Tower Bridge and The 02, operated under license by Middle Eastern F&B group Qoot International.
During Tier 3 the company is operating ‘a fully functioning London-wide take away and delivery service’ with sites due to reopen when permitted.
By Chloe
filed for a voluntary financial restructuring designed to position it for future growth and long-term success. The restaurant group has obtained new working capital financing from a consortium of its existing investors that it says will allow it to continue operating and supporting its employees during the process.