Cord Cosler remembers the day the music died. And weâre not talking about a plane crash that claimed early rock ânâ roll stars memorialized in Don McLeanâs âAmerican Pieâ anthem.
No, weâre talking about 2020 and the day the pandemic suspended live performances. It was quite a blow to Cosler, who heads up Celebrity Direct Entertainment and puts on dozens of live shows a year all over the world.
âI was heading back from a show in the Carolinas, and my phone started ringing,â he said. âEverything was shut down.â
It probably took Cosler days to add up all the canceled shows â and his lost income.