Certified Collaborative Marketer News Today

Wyckoff, New Jersey (PRWEB) April 24, 2023 -- The Promotion Optimization Institute (POI), the leading resource for enterprise planning and execution, revenue

New York, New York (PRWEB) January 30, 2023 -- The Promotion Optimization Institute (POI), the leading resource for holistic enterprise planning, trade

WYKOFF, N.J (PRWEB) September 26, 2022 -- The Promotion Optimization Institute (POI), the leading resource for marketing, trade and merchandising executives,

Singapore, May 4, 2022 (PRWEB) May 04, 2022 -- Ivy Mobility is proud to announce that its Route-to Market solution has received Best-in-Class distinctions for

New York, New York (PRWEB) February 15, 2022 -- The Promotion Optimization Institute (POI), the leading resource for enterprise planning, trade marketing,

The Promotion Optimization Institute Releases 2021 Vendor Panorama for Retail Sales Execution and Monitoring Share Article Global report found that 70% of CPG lack necessary tools for retail decisions, 47% report limited availability of data insights, and 82% have difficulties moving capabilities from transactional to analytical 2021 Vendor Panorama for Retail Sales Execution and Monitoring (RetX) in Consumer Goods “While numerous aspects of in-store retail execution changed in 2020-2021 due ...

Forty-five Percent of CPG Manufacturers are Unable to Optimize Pricing, Trade Allocations and Go-to Market Strategies Share Article The annual Promotion Optimization Institute State of the Industry report found that traditional CPG manufacturers need to transform their enterprises to drive efficiency, effectiveness and profitability POI research demonstrates that CPG leadership can no longer use historical practices to grow a profitable business due to industry shifts. Retailer and manufacturer...