/PRNewswire/ The National Hispanic Corporate Council, the premier resource for corporate America on elevating Hispanic strategies, launches The Latino DEI.
Inman Connect
Century 21 is one of those longstanding brands in the industry that truly operates a stable, consistent business. The company, which is celebrating its 50th anniversary in July, is routinely recognized for its name recognition among consumers. For 22 years in a row now, it’s been the No. 1 leader in brand awareness, according to an ad tracking study conducted annually by global market research firm Kantar.
Jay Thompson
“If you stop a random person on the street and say ‘name some real estate brands,’ Century 21 is going to be in the top five of many people’s lists,” Jay Thompson, former Zillow executive and one time-Century 21 agent (and current Inman contributor), told Inman. “They’re well-known, which from a consumer’s perspective, is good.”