Chady Asfour News Today

Little Black Book, FP7 McCann marks UAE’s 50th National Day with an idea that brings the nation's brand to the stars

April 7 2021, 2:43 pm | BY Ricki Green | No Comments electriclimefilms has collaborated closely with Valorant by Riot Games to produce four short, comedic user acquisition ads, filmed in Dubai.   The production house’s Dubai team was given the trust and opportunity to deconstruct the brief and conceptualise the direction of the films alongside Riot Games’ in-house team. As part of a larger campaign launch in the MENA, it was key to fashion tones that encompasses the region in every ...