India can capture 5 per cent or around $40 billion of the global market share in the animation, visual effects, gaming and comic (AVGC) sector by 2025, according to Ministry of Information and Broadcasting.
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In January 1989, we saw the release of the Anil Kapoor- Jackie Shroff starrer film
Ram Lakhan. Directed by Subhash Ghai, the film has since gone on to become a cult classic which even today has its share of fans. Well, offering some old school nostalgic charm to fans, we hear that Ghai’s Mukta Arts has now ventured into the merchandising space.
Confirming and detailing Mukta Arts’ plan for merchandising, Chaitanya Chinchlikar, Business Head, Whistling Woods, tells us, “Yes we have ventured into merchandising space and have signed a deal with Desi Pop World in December to develop the merchandise range that will be available for purchase.” Elaborating the merchandising plan further, Chinchlikar adds, “Basically we will feature both physical merchandise and exploit the IP digitally. The digitized version will recreate key characters that will be seen doing online content like depicting what characters are d