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French designer Pierre Cardin, licensing pioneer, dies at 98 - World News
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French designer Pierre Cardin, licensing pioneer, dies at 98
By JOHN LEICESTERDecember 29, 2020 GMT
PARIS (AP) French fashion designer Pierre Cardin possessed a wildly inventive artistic sensibility tempered by a stiff dose of business sense. He had no problem acknowledging that he earned more from a pair of stockings than from a haute-couture gown with a six-figure price tag.
Cardin, who died Tuesday at age 98, was the ultimate entrepreneurial designer. He understood the importance his exclusive haute couture shows played in stoking consumer desire and became an early pioneer of licensing. His name emblazoned hundreds of products, from accessories to home goods.
John Leicester
FILE - In this March 22, 2016 file photo, a model displays a creation by French fashion designer Pierre Cardin during Moscow Fashion Week, Russia. Pierre Cardin, the French designer whose famous name embossed myriad consumer products after his iconic Space Age styles shot him into the fashion stratosphere in the 1960s, has died, the French Academy of Fine Arts said Tuesday. He was 98. (AP Photo/Pavel Golovkin, File) December 29, 2020 - 8:39 AM
PARIS - French fashion designer Pierre Cardin possessed a wildly inventive artistic sensibility tempered by a stiff dose of business sense. He had no problem acknowledging that he earned more from a pair of stockings than from a haute-couture gown with a six-figure price tag.
French designer Pierre Cardin, licensing pioneer, dies at 98 - Medicine Hat NewsMedicine Hat News
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John Leicester
FILE - In this Nov. 30, 2016, file photo, French fashion designer Pierre Cardin acknowledges applause after a show to mark 70 years of his creations, in Paris. France s Academy of Fine Arts says famed fashion designer Pierre Cardin has died at 98.
Image Credit: (AP Photo/Christophe Ena, File) December 29, 2020 - 9:17 AM PARIS - French fashion designer Pierre Cardin possessed a wildly inventive artistic sensibility tempered by a stiff dose of business sense. He had no problem acknowledging that he earned more from a pair of stockings than from a haute-couture gown with a six-figure price tag. Cardin, who died Tuesday at age 98, was the ultimate entrepreneurial designer. He understood the importance his exclusive haute couture shows played in stoking consumer desire and became an early pioneer of licensing. His name emblazoned hundreds of products, from accessories to home goods.
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