Mrs. Piyatida Itiravivongs, President of Huawei Cloud Thailand, Huawei Technologies (Thailand) Co., Ltd. and Mr. Chaiyapong Lapliengtrakul, Co-Founder and Chief Executive Officer of 3DS Interactive Co., Ltd., on 1 February 2023 signed a Memorandum of Understanding (MoU) between Huawei Technologies (Thailand) Co., Ltd. and 3DS Interactive Co., Ltd. to enhance 3DS Interactive’s flagship ‘PAM Marketing Automation’ platform with high-performance Huawei Cloud. PAM Marketing Automation is an information management system equipped with intelligent technologies that help analyse customer behaviours in order to better understand their needs and provide communications with the ‘right messaging’ via the ‘right channels’ with the ‘right timing’. This innovative platform will enable businesses to enhance their competitive advantages, reduce costs and create more impactful and efficient marketing strategies.