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Data-driven attribution: How to think about Google s default attribution model

While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here.

Jason tabelingGoogle display networkGoogle adsPerformance maxSearch engineExecutive vice presidentLeadership rankingChannel marketing automationProgressive insuranceDirect marketing news

Using search query reports to optimize PPC campaigns

The search query report is one of the most important tools in your PPC arsenal. But knowing how to use it takes a little trial and error.

Jason tabelingCampaign structureSearch engineExecutive vice presidentLeadership rankingChannel marketing automationProgressive insuranceDirect marketing news

Zift Solutions Marks Six Years of SOC 2 Compliance

Zift Solutions Marks Six Years of SOC 2 Compliance
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How to use Google Ads Competitive Metrics

Learn how the Search Outranking Share, Search Overlap Rate and Position Above Rate can help you understand PPC campaign performance.

Research networkGoogle adsOverlap ratePosition aboveSearch overlap ratePosition above rateSearch engineExecutive vice presidentLeadership rankingChannel marketing automationProgressive insuranceDirect marketing news

4 things to learn about paid search from The North Face

Large retail brands face unique challenges when it comes to online marketing. Here are a few lessons to be learned.

North faceGoogle business profileSearch engine landCanada gooseSearch engineExecutive vice presidentLeadership rankingChannel marketing automationProgressive insuranceDirect marketing news