Cause Marketing in California? lexology.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lexology.com Daily Mail and Mail on Sunday newspapers.
Consumers increasingly want to feel good about their buying decisions and like-minded companies often look for ways to communicate how they align with consumers through “cause.
On January 1, 2023, California’s Assembly Bill 488, The Supervision of Trustees and Fundraisers for Charitable Purposes Act (the “Act”), went into effect. The Act was proposed in 2021.