How TAG Heuer reimagined a racing icon for today
Unlike many design classics, TAG Heuer’s Carrera didn’t start with a mood board or a sketch. Instead, in the beginning was the word. “I found the name in 1962, before I even thought of the design,” says the watch’s creator, Jack Heuer, now 87 years old and the company’s honorary chairman. Specifically, he found the name in Sebring, Florida, the location of the famous 12 Hours motorsport endurance race. His company was supplying pocket chronographs for the timing of the event and one...
Source: gq-magazine.co.uk